From 10 improvement points to a prototype you can test tomorrow

Most teams know exactly what they want to improve. From their own data, from research, from colleagues' opinions. There's no shortage of ideas.

Where it gets stuck is the next step. Going from all those insights and opinions to something you can actually test. It takes too long. And as long as you're not testing, every improvement remains an assumption.

How we approached this for a.s.r. car insurance

Rosalie Doeve (Research Consultant) uses the a.s.r. car insurance case to show how you get from insights to something testable, faster. And how you apply that same approach to your own projects.

A mountain of improvement points. What do you build first?

Rosalie shows how she filtered a.s.r.'s data down to the improvement points with the most impact and built a working prototype from them.

Does your improvement actually work?

We show how you test a new flow to validate whether your improvements actually make an impact. Before you invest development time.

An approach you can use tomorrow

A practical method for any organization and industry. Learn to focus on the right insights, make deliberate choices about what to leave behind, and validate quickly, without months of development.

Who it's for

For teams that don't lack insights, but do lack a process to act on them quickly. The methodology is industry-independent, from e-commerce to financial services.

Product Owners · UX Designers · Digital Marketers · CRO Specialists